In Focus: The Standard Hotels, Thailand
Helping The Standard Hotels affirm its identity across the South East Asian destination
Thailand is one of Southeast Asia’s most dynamic hospitality markets — a place where tradition meets bold innovation, and where discerning travellers expect more than just luxury: they seek experience. That’s why we’re proud to curate the music collections for The Standard Hotels' flagship properties in Thailand - The Standard, Bangkok; The Standard, Hua Hin; and soon, The Standard, Pattaya Na Jomtien.
Global Brand, Local Energy
The Standard has carved out a reputation as a design-forward, culture-centric hotel brand with a global following - from New York and London to Ibiza and the Maldives. In Thailand, that vision takes on a new vibrancy, with each property rooted in its local environment yet unmistakably Standard in attitude: playful, inclusive, and creatively charged.
The Standard, Bangkok brings a sense of elevated urban edge to one of Asia’s most exciting capitals. Sitting in an architectural icon, this hotel blends luxury with art, nightlife, and bold design - and it calls for a music program that’s as daring and eclectic as the city itself. The Standard, Hua Hin is a reimagining of Thai beachside nostalgia, fusing tropical modernism with a laid-back, sociable vibe. Our collection there leans into breezy grooves, sun-soaked melodies, and warm textures - creating a perfect audio backdrop for poolside relaxation or beachfront aperitifs. Opening soon is The Standard, Pattaya Na Jomtien, which promises a fresh and chic take on Thailand’s classic resort destination. We’re crafting a sonic identity that celebrates this evolution: coastal, contemporary, and unmistakably Standard.
A Sense of Place
Our partnership with The Standard is built on a shared belief: that music shapes experience. Every track we select is chosen not just for how it sounds, but for what it evokes — the scent of frangipani at dusk, the pulse of a rooftop party in the Bangkok heat, the hush of morning surf in Hua Hin.
Our collections for each property tap into local culture, climate, and atmosphere, while reinforcing The Standard’s global identity: confident, creative, and always a little unexpected. Whether it's a Bangkok afternoon infused with 90s Balearic sounds, or a Hua Hin sunset soundtracked with deeply atmospheric Thai reggae, we’re crafting soundtracks that feel native, but never generic.
Why It Matters — Especially in Southeast Asia
As we deepen our focus on Southeast Asia, our work with The Standard stands as proof of concept: we’re trusted by global hospitality leaders to deliver curated music programs that elevate guest experience and express brand DNA.
For potential clients across the region - from boutique hotels to lifestyle resorts and F&B concepts - this is a chance to hear what we can do, and what we understand: that in today’s hospitality landscape, music isn’t background. It’s brand.