MALIN+GOETZ
Curation
Retail
Playlister manages the music collections for design-led skincare, fragrance and candle brand MALIN+GOETZ.
Conceptualising a music identity that acts as a bespoke radio station with tracks and genres that reflect New York-based MALIN+GOETZ'S brand identity, Playlister brings together NYC underground classics and familiar favourites, tracks that honour the city's LGBTQIA+ community, cutting-edge neo-soul, instrumental grooves, globally-inspired boogie and lots more discerning sounds.
Playlister is also working with the brand to create bespoke playlists to accompany new product launches, sales focuses on existing products and brand collaborations.